The Virginia View – Rural Broadband Top of Mind in Commonwealth

If you build broadband in rural areas, they’ll come. That seemed to be the gist of VCTA’s VA Cable Show’s opening session featuring cable operators with systems in the state. In some markets, they’re so starved for broadband, “we’re back to the days when people chased the truck down to get” cable TV service, said MetroCast vp, system operations Danny Jobe. However, Cox svp, gm Gary McCollum cautioned that this demand will die out if the digital divide can’t be mended. More from execs on the rural broadband situation and other updates, including growth of video customers and the bundled programming model.

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