If you build broadband in rural areas, they’ll come. That seemed to be the gist of VCTA’s VA Cable Show’s opening session featuring cable operators with systems in the state. In some markets, they’re so starved for broadband, “we’re back to the days when people chased the truck down to get” cable TV service, said MetroCast vp, system operations Danny Jobe. However, Cox svp, gm Gary McCollum cautioned that this demand will die out if the digital divide can’t be mended. More from execs on the rural broadband situation and other updates, including growth of video customers and the bundled programming model.

More top stories in today’s CableFAX Daily:
 
When it comes to 2014 political ad spending for cable, look for 2 campaigns that just wrapped last week to garner a lot of attention.
 
As the restructured Big East searches for its new identity it’s teamed with Fox Sports on sales, and Feld Motor Sports also scores a contract with the company.
 
Following the completion of its website redesign last month, the Weather Channel is slated to get a facelift Tues.

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Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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