Mark Cuban

Title: Chairman, HDNet (soon to be AXS TV)

Years in Cable: 15

Education: BS, Indiana University

Best Advice in 7 Words or Less: Know your business better than anybody.

Why Him? As provocative as he is quick to return our CableFAX questionnaire (thanks Mark!), Cuban has a knack for continually defining his own success—whether hanging with the gang on “Entourage” or bringing home his Dallas Mavericks’ first NBA Championship win over the Heat last year. Which is why despite some distribution losses in the past few years—we know Cuban always comes back swinging. In fact, HDNet recently signed a multi-fight, multi-year deal with MMA outfit ProElite, and the network continues to up its 3D offerings. And in January, it announced a partnership with AEG, Ryan Seacrest Media and CAA to rebrand the net as AXS TV, a live entertainment and lifestyle programming network.

Year Ahead: As always, we can’t wait to see what Cuban has up his sleeve.

The one burning question I have for Siri on my iPhone 4S: Should I stay or should I go?

My favorite meal that I can also prepare myself: Tuna fish sandwich and a bowl of ice cream with chocolate sauce and whipped cream.

The one topping that should never be put on a hot dog: Hot peppers

The biggest innovation in cable over the last year has been: Enhanced video discovery.

Personal theme song: “Life’s Been Good” by Joe Walsh

My best technique for deterring time-wasting office visits from co-workers: Make them e-mail me first.

My favorite coffee order at Starbucks: Vente mocha frappacino light

Favorite sports team: Really??

Guilty television pleasure: “The Super” on HDNet ?

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