News flash: Sports content costs are going up, up, up. But can it continue? Will distributors and consumers rebel? How long before everything implodes? DISH svp, programming David Shull and other panelists gathering for the U. of CO law school event agreed that rising sports costs have become a, uh… political football. But as might be expected, how they see the problem varies greatly depending on where they sit. Read more in today’s issue.

Also in the September 5 issue of CableFAX Daily:

Netflix shares closed down nearly 6.4% after Epix announced a streaming deal with Amazon Tues.

The Democratic Party’s ’12 platform, unveiled Mon, touted efforts to “defend Internet freedom” but didn’t state specific steps as to how the party would proceed if the net neutrality rules are shot down by the courts.

Sun’s summer finale of “Breaking Bad” delivered 2.8mln viewers for AMC, up 47% over Season 4’s finale.

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Football Was Never Really Free

There was plenty of talk at Wednesday’s House Judiciary Subcommittee hearing on sports content moving behind a paywall instead of on broadcast.

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