With everyone gearing up for Sochi, Russia, NBC Olympics executive producer Jim Bell projected confidence that live streaming will not cannibalize primetime viewership numbers when Olympics coverage kicks off Feb 6. It’s not a concern, “especially given the results of London,” he told reporters on a conference call Thurs. The takeaway there was that people live streaming during the day were actually more likely to watch in primetime later. More from Olympics officials on ratings expectations, showcasing NBCSN and security.

More top stories in today’s CableFAX Daily:

 
Just in case any of us forgot that Liberty Media’s Charter still really, really wants Time Warner Cable, Liberty on Thurs released statements from its chmn John Malone and pres/CEO Greg Maffei to that effect. Here’s the story.
 
Comcast/NBCU entered into a 10-year deal with San Francisco 49ers and Levi’s Stadium. More details here.

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Comcast Bullish on Streaming

Comcast is feeling upbeat on streaming, and we don’t just mean Peacock . CEO Brian Roberts reminded folks that the company owns a third of Hulu today.

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