First it was an OTT commitment from CBS, then HBO, and now Showtime. On Wednesday the network announced it’s launching a standalone, streaming service in early July. Dubbed “Showtime,” the service will be available to iPhone, iPad, iPod touch and Apple TV users through an app for $10.99 a month.

“Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers,” said Leslie Moonves, CBS Corp’s president and CEO in a release. “Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology.  This works best when you have outstanding premium content—like we do at Showtime—and when you have a terrific partner like Apple—which continues to innovate and build upon its loyal customer base.”

The app’s launch will coincide with new seasons of hits “Ray Donovan” and “Masters of Sex,” premiering July 12. Customers will get unlimited access to every season of Showtime’s originals, hundreds of hours of docs and sports programming and live broadcasts of east and west coast feed. The network is offering a 30-day free trial to new customers who sign up through Apple devices.

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