Shake the Tree—Hammer to Oversee all Cable Nets in NBCU Restructure
By | February 5, 2013
NBCU is changing its structure, with Bonnie Hammer and Lauren Zalaznick no longer splitting the company’s cable nets. Instead, Hammer assumes responsibility for the entire cable ent portfolio (which is renamed Cable Entertainment Group) while Zalaznick was upped to evp, NBCU, focusing on innovating, digital, monetization and emerging tech. The change comes approximately 2 years after Comcast closed on the NBCU transaction. Read on for NBCU’s strategy behind the restructuring and specific duties for Hammer, Zalaznick and an additional exec who has joined the company.
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