Our Take:

TV measurement company Rentrak has announced a new analytics platform dubbed “Rubik”–like the cube. It lets clients analyze customer TV viewing patterns, ad exposure and the products they purchase in order to target audiences more effectively. It’s in use with 10 major national networks and a major agency holding company, Rentrak said. Why the name? Like a Rubik’s Cube, it’s something at once complex yet simple. Similarly, the platform’s goal is to take something complex, like merging TV ratings with purchase information and preferences, and make it simple. Recent wins for Rentrak include Discovery and Tribune Broadcasting, which both use the company’s measurement data.

PORTLAND, Ore., May 28, 2015 /PRNewswire/ — Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, has introduced Rubik ™, an analytics platform that gives clients the power to analyze viewing patterns, advertising exposure and the products viewers use and buy against Rentrak’s TV audience ratings.

Read More at investor.rentrak.com

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.