Redefine the Headline – HLN’s Hecht Discusses Net’s Social Media Rebrand
By | February 11, 2014
When CNN Worldwide pres Jeff Zucker keynoted RealScreen Summit last month, he hinted that a rebrand of HLN would be coming soon, but he added it was important that the net not entirely stray from its mission of news and headlines. On Mon, we learned how HLN is reinterpreting what that means as it announced a rebrand that it says will make it the first TV net for the social media generation. We spoke with HLN evp, gm Albie Hecht about what’s ahead, which includes everything from game shows to follow-docs to non-fiction shows.
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