With Cablevision’s antitrust lawsuit against Viacom top of mind, programmers at Deutsche Bank’s media conference Mon weighed in on the value of pay TV. “We don’t think the multichannel bundle is becoming less of a good deal. We think it’s becoming a better deal, and a better deal in the opinion of customers” said Time Warner’s Jeff Bewkes, saying there is a lack of evidence of cord-cutting or cord-shaving and the hours of TV viewership continues to increase. Bewkes speculates on Time Warner’s positioning in light of escalating sports costs and a possible shift in pay TV bundling. Meanwhile, Viacom’s Philippe Dauman defends the company’s assets after Cablevision’s recent lawsuit.

Top stories in today’s CableFAX Daily:

 
Denver-based Kroenke Sports & Ent is trying to swoop in and take Outdoor Channel Holdings from Sportsman Channel parent InterMedia. Here’s how that changes things.
 
History and A&E score big ratings from “The Bible,” “Vikings” and “Duck Dynasty.”
 
GMC is getting a rebrand and changing its name.

The Daily

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Thursday–June 17

Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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