With media companies testing out paid content models, the results of a Nielsen survey released today seems to bolster the case for TV Everywhere and other online video pay models. Nielsen surveyed 27,000 consumers in 52 countries to find out if they would start paying for content they now receive for free. And while 85% of consumers want free content to remain free (big surprise, right?), the responses also suggested that they’re most willing to pay for professionally produced movie and TV shows vs. other content types.
Here are a few interesting specifics from the survey:
  • 78% of respondents believe if they already subscribe to a newspaper, magazine, radio or television service, they should be able to use its online content for free.
  • 71% of global consumers say online content of any kind will have to be considerably better than what is currently free before they will pay for it.
  • 79% would no longer use a web site that charges them, presuming they can find the same information at no cost.
  • As a group, consumers are ambivalent about whether the quality of online content would suffer if companies could not charge for it—34% think so while 30% do not; and the remaining 36% have no firm opinion.
  • But they are far more united (62%) in their conviction that once they purchase content, it should be theirs to copy or share with whomever they want.

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