Deion Sanders is a publicist’s dream: Famous, handsome, highly articulate and he sticks to the message. For OWN’s “Deion’s Family Playbook” (March premiere), his credo is simple, when I die “I want people to know me not just for football and baseball, and as one of the best fathers who ever lived.” Sanders is raising 8 kids at home plus nearly 900 others through his school and academy. He never heard “I love you” from his father or stepfather, so “I shower my kids with love,” he said. If you couple time “with love …we can all be successful parents,” Sanders added. His other kick is education. It’s that not sports which can “unlock opportunities” for kids.
OWN also debuted for critics an extended clip of “Lindsay,” an upcoming doc about Lindsay Lohan. The clip provided an intimate look at Lohan struggling mightily perhaps tragically to exist in a bird cage, constantly hounded by paparazzi as she tries to stay sober and rescue her life and career. The clip seemed to present a serious examination, which included Oprah worrying about Lohan’s ability to stay clean. Later Winfrey told Lohan she’d halt the documentary instantly if the actress found it too difficult. Lohan urged her to continue the project.
OWN presidents Sheri Salata and Erik Logan declared the net is in the scripted business, with further announcements coming. In addition, in 4Q OWN will present Tyler Perry’s “Single Mom’s Club,” about mothers who tackle life’s tasks together.