For its upcoming series “Versailles,” Ovation parked food trucks outside of advertising agencies this week in New York City. The goal was to give a little taste of French food and culture to build excitement for the epic drama series about rise of Louis XIV and the Chateau de Versailles, premiering on the network October 1. In addition to this stunt, Ovation has launched a dedicated website for Versailles and will be creating lots of digital content housed on the site and distributed through its social media channels.

The marketing effort put forth by Ovation behind this series launch is a big one for the network. The first trailer was released earlier this month and it was well received in France and the UK. Ovation has the series’ U.S. rights. Check out these photos of the stunt in front of OMD offices.

 

SML_1045-2

 

SML_1077

 

 

image2

 

 

SML_1051

(l to r) Lauren Carey, Associate Media Director, OMD; Jeff Lewis, VP Sales, Ovation; and Tracey Miller, Group Director, OMD. Ovation brought the truck to MediaCom on Monday, OMD on Tuesday, Carat on Wednesday, MediaVest/Starcom on Thursday and UM/Initiative/BPN on Friday.

 

Jeff Lewis, VP Sales, Ovation, and Paul Staiano, Group Director Media Investment, OMD.

Jeff Lewis, VP Sales, Ovation, and Paul Staiano, Group Director Media Investment, OMD.

 

image1

The Daily

Subscribe

Programming

Chris Berman is sticking around. The sports commentator, who has been with ESPN since one month after its 1979 launch, signed a multi-year deal with the network. The contract was announced Monday, which marked Berman’s 66th birthday. Longtime ESPN personality Kenny Mayne announced he’s leaving the network after 27 years. Mayne said on Twitter he’s […]

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.