First Lady Michelle Obama and Big Time Rush turn off
the channel for Nick’s 8th Annual Worldwide Day of Play
(Photo credit: Brenda Hoffman/Getty Images for Nickelodeon)

The threat of rain couldn’t keep Nickelodeon stars, athletes, and families from celebrating Worldwide Day of Play on Saturday. Hosted by Nickelodeon and 50 partner organizations, the flagship event encouraging kids to get active took place on the Ellipse outside the White House in Washington, DC. Nick estimates 50K kids and families joined together for the day. White House resident and First Lady Michelle Obama even came out for a surprise visit to cheer on kids at the obstacle course. The First Lady has been a leader in promoting healthier lifestyles with her nationwide Let’s Move! Campaign and her support of the Presidential Active Lifestyle Achievement Challenge.

NFL Play 60, MLB, PGA, and the National Park Service were among the partners offering activities that ranged from baseball and soccer to dancing and rock wall climbing. Of course, a popular activity for all kids was stargazing with Nick talent, such as Victoria Justice (“Victorious”), on hand to pump up the crowd. Parents did their share of celeb-watching too, with Carmelo Anthony, Lebron James, Michelle Kwan and other athletes on site to support the event. Even Viacom pres/CEO Philippe Dauman popped in to celebrate Nick’s largest ever Worldwide Day of Play.

NBA players LeBron James and Chris Paul play
tennis with Victoria Justice (center). Photo credit:
Larry Busacca/Getty Images for Nickelodeon

For the 8th year, Nickelodeon’s networks and Websites went dark from 12-3pm on Saturday after the First Lady and Nick’s “Big Time Rush” stars pulled the plug. “Nickelodeon is shutting off broadcasting for three hours and they’re going to let kids go out and not be a slave to the television machine and just get some activities and some exercise going,” said actor Matt Bennett from Nick’s “Victorious.”


The Daily


DirecTV Saying Goodbye to OAN

DirecTV does not plan on renewing its carriage deal with One America News Network.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jan 21
Cablefax 100 – 2022 Nominations Due: January 21, 2022
Mar 11
The FAXIES 2022Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.