Our Take:

Netflix launched in Cuba on Monday, less than two months after President Obama announced landmark changes to the historic U.S./Cuba trade embargo. The company’s reach is now approximately 57 million subs worldwide. Netflix began offering its streaming service to parts of Latin America in 2011 and since then has signed on 5 million customers. According to this release posted by Deadline.com, Netflix hopes to bring Cuban artists’ work to the service in the future.

Here’s the release. More to come: LOS GATOS, Calif., Feb. 9, 2015 – Netflix Inc. (NASDAQ: NFLX), the leading Internet film and TV subscription service, will offer a broad range of great global entertainment to Cuban consumers as Internet access improves and credit and debit cards become more widely available.

Read More at Deadline

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Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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