Our take:

NBCU has launched a consumer marketing campaign for promoting TV Everywhere access of its 14 cable networks while also launching a streaming service for its broadcast network for pay TV subscribers. As this article in FierceCable points out, that’s a different strategy than the broadcaster CBS has taken and is more in support of the pay TV ecosystem. CBS recently launched an a la carte service that does not require authentication.

NBC has announced plans to launch a live stream of its broadcast network, but is doing so within the confines of the TV Everywhere model. Debuting Tuesday, the live stream platform is only available to authenticated pay-TV subscribers, with the Comcast ( NASDAQ: CMCSA)-owned programming arm releasing a statement noting that it is “committed to supporting the TV Everywhere ecosystem.”

Read More at Fierce Cable

The Daily

Subscribe
Tuesday–December 23

CFX Review: The Five Industry Stories that Defined 2025

Sometimes, to look forward, you’ve got to look back. As we head into 2026, the CFX editors reflect on the year that was, recapping what they believe were the five biggest stories of the past 12 months.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.