NBCU Launches TV Everywhere Campaign, Promotes Authentication
Our take:
NBCU has launched a consumer marketing campaign for promoting TV Everywhere access of its 14 cable networks while also launching a streaming service for its broadcast network for pay TV subscribers. As this article in FierceCable points out, that’s a different strategy than the broadcaster CBS has taken and is more in support of the pay TV ecosystem. CBS recently launched an a la carte service that does not require authentication.
NBC has announced plans to launch a live stream of its broadcast network, but is doing so within the confines of the TV Everywhere model. Debuting Tuesday, the live stream platform is only available to authenticated pay-TV subscribers, with the Comcast ( NASDAQ: CMCSA)-owned programming arm releasing a statement noting that it is “committed to supporting the TV Everywhere ecosystem.”
