Our take:

NBCU has launched a consumer marketing campaign for promoting TV Everywhere access of its 14 cable networks while also launching a streaming service for its broadcast network for pay TV subscribers. As this article in FierceCable points out, that’s a different strategy than the broadcaster CBS has taken and is more in support of the pay TV ecosystem. CBS recently launched an a la carte service that does not require authentication.

NBC has announced plans to launch a live stream of its broadcast network, but is doing so within the confines of the TV Everywhere model. Debuting Tuesday, the live stream platform is only available to authenticated pay-TV subscribers, with the Comcast ( NASDAQ: CMCSA)-owned programming arm releasing a statement noting that it is “committed to supporting the TV Everywhere ecosystem.”

Read More at Fierce Cable

The Daily

Subscribe

Wave Broadband Boosts Business Services with Digital West

M&A involving fiber providers continues at a steady clip, with the latest deal seeing Wave Broadband, a division of Astound Broadband, acquiring California Central Coast-focused Digital West.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up