Our Take:

The NBA is now letting fans pay to watch individual league games via Twitter and Facebook, NBCSports.com reports. The NBA is very active on social media–both the league and the players. Nearly 90% of its players have at least one Twitter feed. So it makes sense that it would capitalize on that activity by adding something additional to the League Pass subscription. Fans just click on a link of a video from Twitter or Facebook and then watch it on the NBA map–either through signing in or purchasing that individual game for $6.99. As this article suggests, streaming games is likely to get younger audiences on board and add an additional service for those who want to digest games here and there and wouldn’t typically purchase an entire subscription.

[ptraw]Now if you see an NBA tweet of a dunk, you are couple taps away from watching a live stream of the game on your phone.[/ptraw]

Picture it this way: You are sitting at home, checking out Twitter on your phone when you see a highlight of Blake Griffin throwing down a monster dunk against the Thunder. You think “I should be watching that game.” Now, in just a couple taps of the screen, you can.

Read More at NBCSports.com

The Daily

Subscribe
Wednesday–October 15

Docufilm Debut: NCTA Tells the Story of Broadband Restoration

NCTA is spotlighting one of the tougher aspects of keeping the country’s communications operating: the critical recovery efforts that take place in areas hit by natural disasters.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.