In this addition to a Q&A session with CableFAX Daily, Turner Network Sales President Coleman Breland takes a philosophical look at some of the ramifications of the digital age and the younger generation:
“We take devices out of the home so we are connected to content as we never have been in the past…This is fascinating. So we have to understand digital navigation as a company and as an industry.
What also makes it the best of times are all the new behaviors…I now see my son watching TV, but he also has 2 other screens going at the same time. Those are new behaviors and if you have strong brands, as we do, this is a good thing, because your content can live on other screens. But you have to think about the other screens, how the consumption is coming.
But when I talk to distributors about cord cutting, it’s not because they want to watch content on the Internet or they’re cord cutting as an alternative to an expanded basic package, it’s really the economic components.
If that’s true, what happens to my kids’ generation? What will they want to connect to? What will they pay for and what do they want the connected experience to be for branding content? Will they sign up the way people always have?
In the 60s you had sex, drugs and rock and roll, no one liked the man. But a lot of those people cut their hair, got married and got jobs and became part of the mainstream.
Will this next generation become part of the mainstream that we have known? I don’t think so. I think it will be different and be more dimensional, which is great. But we have to figure that out that piece. That’s why digital navigation and the devices and the viewing patterns make these the best of times.”