With March Madness in full swing, it’s no surprise that several NCAA tournament games dominated the top 10 cable telecasts for the week of 3/21-3/27 in the 18-49 demo, according to data from Nielsen. In fact, TBS took the top 5 spots, with games, pre-shows and post-shows. The leader was Friday’s game between UNC and Indiana, at 10pm, with 2.136 million average viewers Live+SD. Earlier that day, Wisconsin vs. Notre Dame garnered 1.677 million and on Thursday, Duke vs. Oregon got 1.785 million.

When it comes to other shows, “Love and Hip Hop’s” season 6 reunion (part 1) on VH1 got 1.614 million average Live+SD viewers. “WWE Raw” made the chart with its 9pm and 10pm showings Monday night (1.524 million and 1.525 million), and FX’s “ACS: People v. OJ Simpson” stayed in the top 10, albeit at a lower spot than usual, with 1.515 million on Tuesday night. Check out the full chart below, from Nielsen.


The Daily


Media Industry Not Backing Down from Pride Celebrations

For years, programmers and MVPDs have welcomed June with a slew of Pride Month-themed programming and initiatives, and that doesn’t seem to be changing despite recent backlashes against Target , Bud Light and others.

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