Not surprisingly, the NCAA March Madness championship game last Monday between Villanova and North Carolina on TBS topped the list of cable telecasts for 18-49s last week, with 5.734 million average viewers Live+SD, according to Nielsen data for the week of 4/4-4/10. The pre-show and post-shows surrounding it also made the list, with 3.619 million and 2.376 million, respectively. The game itself beat out the return of “Fear the Walking Dead” Sunday night, which came in 2nd place with 3.901 million average viewers Live+SD. More ball on the chart, though: The NBA San Antonio/Golden State game on Turner Thursday night took home 1.905 million average viewers as the Warriors look pull off a “miracle season” with more than 72 wins in a single season.

In terms of other programming, WWE Raw stayed in the top 10 with all 3 showing, VH1’s “Love and Hip Hop Atlanta” garnered 1.89 million average viewers, and FX’s “American Crime Story” rounded out the chart with 1.703 million average viewers. See the full chart from Nielsen below. (Click on image for full size.)

ratings nielsen

The Daily


Strategus Move for Strata

CTV advertising company Strategus and FreeWheel reached a deal for the former to be integrated into FreeWheel’s Strata system. Strategus’s

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