Logo Expands Programming Research
By | September 2, 2011
As Logo looks at how its audience base may be expanding (more in CableFAX Daily), the LGBT-focused net will continue to build on successful current series like “RuPaul’s Drag Race.” Additionally, Logo viewers love studio films—so the net will be acquiring more in the future.
“Our audience is interested in a mixture of acquisitions and originals. And they really like our documentaries, which is great news. We were afraid when we got rated [in 2010] that that might be one of the softer performers, and it hasn’t been,” says Marc Leonard, Logo’s svp, multiplatform programming.
One of the stronger performing acquisitions has been the British sitcom series, “Absolutely Fabulous,” (a.k.a. “Ab Fab,”) which the channel picked up in the beginning of the summer. It has done well enough that Logo has announced it will co-produce (with BBC America) new episodes that will be airing next year.
“We see ourselves as a general entertainment channel,” said Leonard. “We have a lot of different types of programming and they seem to like the mix.”