As Logo looks at how its audience base may be expanding (more in CableFAX Daily), the LGBT-focused net will continue to build on successful current series like “RuPaul’s Drag Race.” Additionally, Logo viewers love studio films—so the net will be acquiring more in the future.
 
“Our audience is interested in a mixture of acquisitions and originals. And they really like our documentaries, which is great news. We were afraid when we got rated [in 2010] that that might be one of the softer performers, and it hasn’t been,” says Marc Leonard, Logo’s svp, multiplatform programming.
 
One of the stronger performing acquisitions has been the British sitcom series, “Absolutely Fabulous,” (a.k.a. “Ab Fab,”) which the channel picked up in the beginning of the summer. It has done well enough that Logo has announced it will co-produce (with BBC America) new episodes that will be airing next year.
 

“We see ourselves as a general entertainment channel,” said Leonard. “We have a lot of different types of programming and they seem to like the mix.” 

The Daily

Subscribe

Discovery Founder Sees Five Streamer World

Discovery founder John Hendricks weighs in on the Discovery-WarnerMedia merger, predicting they’ll be one of the few streaming bundles left in five years.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.