In this changing TV ecosystem, IFC is looking well beyond a program’s premiere slot and experimenting with different ways to gain fans.  Network president/general manager Jennifer Caserta tackles the opportunities and challenges in our latest installment of the Cablefax Video Series, sponsored by CSG International.

“We feel like now, more than ever, brand matters,” she says. Caserta also delves into the company’s decision to invest in Funny or Die. View the entire conversation as well as past interviews at the Cablefax Video Series site.

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Monday–October 27

MS Now Rebrand Coming…

Next month. On Monday, MSNBC President Rebecca Kutler said the network’s rebrand to MS Now would go into effect on Nov. 15. That means MSNBC will have one last hurrah when it covers this year’s Election

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