In this changing TV ecosystem, IFC is looking well beyond a program’s premiere slot and experimenting with different ways to gain fans.  Network president/general manager Jennifer Caserta tackles the opportunities and challenges in our latest installment of the Cablefax Video Series, sponsored by CSG International.

“We feel like now, more than ever, brand matters,” she says. Caserta also delves into the company’s decision to invest in Funny or Die. View the entire conversation as well as past interviews at the Cablefax Video Series site.

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Thursday–June 17

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Charter upped Adam Ray to evp, sales operations & planning, adding oversight of sales, retention and analytics to his responsibilities. Sharon Peters, svp marketing, is now overseeing the full marketing function, including digital marketing. Tom Monaghan, svp, field operations, will now have oversight of all 11 operating regions, up from the 5 he previously oversaw. […]

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