In this changing TV ecosystem, IFC is looking well beyond a program’s premiere slot and experimenting with different ways to gain fans.  Network president/general manager Jennifer Caserta tackles the opportunities and challenges in our latest installment of the Cablefax Video Series, sponsored by CSG International.

“We feel like now, more than ever, brand matters,” she says. Caserta also delves into the company’s decision to invest in Funny or Die. View the entire conversation as well as past interviews at the Cablefax Video Series site.

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Thursday–July 10

Paramount-Skydance Watch

As we wait for regulatory movement on the $8 billion Skydance-Paramount Global merger, Democrats are making noise that they want the full FCC to vote on the deal.

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