Advertisers, researchers and TV execs at the 2nd Annual Cross-Platform Video Measurement Summit in NYC Thurs agreed on one thing: it’s still a problem. “Severely lacking” was how Viacom evp/chief research officer Colleen Fahey Rush described cross-platform measurement. Experts at the conference presented by the Coalition for Innovative Media Measurement seemed to coalesce around TAXI, the advocacy platform for the adoption of Ad-ID and EIDR coding of video assets in order to track media across platforms. But they also agreed that the industry as a whole—including advertisers—must be on board for it to work.

More top stories in today’s CableFAX Daily:

 
DISH’s bid for Sprint only affirms Verizon’s strategy to partner with video providers, Verizon CFO Fran Shammo said during the company’s 1Q earnings call Thurs. More on the Verizon’s financials here.
 
CISPA made it through the House Thurs, with the chamber approving the Cyber Information Sharing and Protection Act 288-127. Here’s what’s in store for the bill next.
 

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It’s Complicated: Warner Bros Discovery is Coming But Questions Remain

AT&T pinpointed a more exact closing date for the WarnerMedia-Discovery transaction, saying it looks likely to close in 2Q22.

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