Advertisers, researchers and TV execs at the 2nd Annual Cross-Platform Video Measurement Summit in NYC Thurs agreed on one thing: it’s still a problem. “Severely lacking” was how Viacom evp/chief research officer Colleen Fahey Rush described cross-platform measurement. Experts at the conference presented by the Coalition for Innovative Media Measurement seemed to coalesce around TAXI, the advocacy platform for the adoption of Ad-ID and EIDR coding of video assets in order to track media across platforms. But they also agreed that the industry as a whole—including advertisers—must be on board for it to work.

More top stories in today’s CableFAX Daily:

 
DISH’s bid for Sprint only affirms Verizon’s strategy to partner with video providers, Verizon CFO Fran Shammo said during the company’s 1Q earnings call Thurs. More on the Verizon’s financials here.
 
CISPA made it through the House Thurs, with the chamber approving the Cyber Information Sharing and Protection Act 288-127. Here’s what’s in store for the bill next.
 

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Friday–March 20

What’s Next? Dissecting Nexstar-Tegna’s Closing, Legal Challenges

While Nexstar says its $6.2 billion deal with Tegna has closed, there is still the matter of eight state attorneys general and DirecTV suing to block the deal. On Friday, the coalition of states filed a motion for a temporary restraining order that would prevent any integration and consolidation of Nexstar and Tegna.

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