Advertisers, researchers and TV execs at the 2nd Annual Cross-Platform Video Measurement Summit in NYC Thurs agreed on one thing: it’s still a problem. “Severely lacking” was how Viacom evp/chief research officer Colleen Fahey Rush described cross-platform measurement. Experts at the conference presented by the Coalition for Innovative Media Measurement seemed to coalesce around TAXI, the advocacy platform for the adoption of Ad-ID and EIDR coding of video assets in order to track media across platforms. But they also agreed that the industry as a whole—including advertisers—must be on board for it to work.

More top stories in today’s CableFAX Daily:

DISH’s bid for Sprint only affirms Verizon’s strategy to partner with video providers, Verizon CFO Fran Shammo said during the company’s 1Q earnings call Thurs. More on the Verizon’s financials here.
CISPA made it through the House Thurs, with the chamber approving the Cyber Information Sharing and Protection Act 288-127. Here’s what’s in store for the bill next.

The Daily


It’s Complicated: Warner Bros Discovery is Coming But Questions Remain

AT&T pinpointed a more exact closing date for the WarnerMedia-Discovery transaction, saying it looks likely to close in 2Q22.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jan 28
Cablefax 100 – 2022 Nominations Due: January 28, 2022
Mar 11
The FAXIES 2022 Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.