In the Wild: TBS Calling All Pets for ‘Stupid Pet Tricks’
Cablefax is spotlighting marketing and media efforts we find in the real world in our new feature, In The Wild. We’re also celebrating the best of PR and marketing once again with The FAXIES, our annual awards program honoring the most creative, engaging or interactive campaigns from the last year. We’ve extended the deadline to March 22, but the best time to enter is now!
TBS celebrated the launch of Sarah Silverman-hosted “Stupid Pet Tricks” this month with a five-city tour that featured talented pets showing off their skills, giveaways and plenty of photo ops. Tails started wagging in Tampa, Florida, with animals strutting their stuff on the pink carpet.
The free events, which also stopped in Dallas, Austin, Longmont, Colorado, and Brevard, N.C., also gave attendees the chance to audition for the show. Each week, TBS selects one trick to feature on-air in an episode, which is a spinoff of the famous “The Late Show with David Letterman” segment of the same name.
TBS kept the #MyStupidPetTrick buzz going with media mailers featuring a super soft branded sweatshirt, a Stupid Pet Tricks branded “Hooman Blend” of Scooter’s coffee and pet agility set. Polo, Cablefax’s Goldendoodle of record, took a turn on the agility course. We’re not sure he had any tricks, but he has the stupid part covered (see photo).
