Perhaps this year’s NCAA Men’s Basketball Tournament viewing trends are indicators that mass adoption of TVE is finally here, at least in live sports programming. Through the TVE app, March Madness Live, the tournament has recorded 12.6mln hours of live video streaming, a 201% increase YOY. Across broadband, 5mln unique visitors watched live video, up 139% vs the entire ’12 tournament. We spoke with Lenny Daniels, evp/COO, Turner Sports on authentication, viewership and working with CBS.
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