Those waiting for sports costs to decline might want to get comfortable: Execs gathered for a heavy-hitting sports panel at the HRTS lunch in L.A. on Tues said live sports has never been more valuable in a noisy TV environment. David Rone, Time Warner Cable pres, sports, news and local programming touts the value of live TV, while NBC Sports Group chmn Mark Lazarus talks distribution. Execs also divulge on the effect of multiplatform viewing on the coverage of sports.

More top stories in today’s CableFAX Daily:

 
Since Time Warner reported 3Q results last month, it has inked 2 more renewals, giving it reups with 6 of the top 10 distributors. Time Warner chief Jeff Bewkes discussed the topic, VOD and more during a UBS investor conference Tues.
 
Following a failed attempt last year, Republicans and Democrats reached an agreement on the FCC reform legislation authored by Rep Greg Walden (R-OE), head of the House communications subcmte. More details here.
 
Discussions to move a la carte forward is a distraction. Instead, the industry should focus on the next big thing: TV Everywhere, Chase Carey, 21st Century Fox COO said during the UBS conference Tues.

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Roku Goes 4K

Roku ’s product lineup is getting a facelift. It introduced two new 4K devices Monday: the Roku Streaming Stick 4K ($49.99) and the Roku Streaming Stick 4K+ ($69.99). The former promises faster boot times

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