ESPN announced a new 8-year agreement with MLB, effective ’14 through the ’21 season and granting ESPN a big increase in studio and game content. During a conference call Tues, MLB Commissioner Bud Selig noted the deal amounts to a 100% increase in rights fees over the previous deal, suggesting “further proof that we are truly in the Golden Age of this sport.” Read more in today’s issue.

Also in the August 29 issue of CableFAX Daily:

Time Warner Cable plans to invest $25mln to expand its 1Gbps fiber network in parts of Brooklyn and NYC’s financial and Flatiron districts.

Bravo’s “The Real Housewives of New Jersey” scored its highest rating of the season Sun night, with 3.1mln total viewers.

Just after 4pm ET, Will.i.am’s latest song, “Reach for the Stars” made its debut courtesy of the Mars Rover. Read on for the cable connection.

The Daily

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Optimum, Fubo Highlight Need for Video Simplicity and Value

At a Paley Media Council event held Tuesday in NYC, Optimum Chairman/CEO Dennis Mathew and Fubo CEO David Gandler agreed that rule No. 1 in today’s pay TV business is: know the customer and build for them.

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