ESPN announced a new 8-year agreement with MLB, effective ’14 through the ’21 season and granting ESPN a big increase in studio and game content. During a conference call Tues, MLB Commissioner Bud Selig noted the deal amounts to a 100% increase in rights fees over the previous deal, suggesting “further proof that we are truly in the Golden Age of this sport.” Read more in today’s issue.

Also in the August 29 issue of CableFAX Daily:

Time Warner Cable plans to invest $25mln to expand its 1Gbps fiber network in parts of Brooklyn and NYC’s financial and Flatiron districts.

Bravo’s “The Real Housewives of New Jersey” scored its highest rating of the season Sun night, with 3.1mln total viewers.

Just after 4pm ET, Will.i.am’s latest song, “Reach for the Stars” made its debut courtesy of the Mars Rover. Read on for the cable connection.

The Daily

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Wednesday–September 22

TV Viewership Soaring

As the pandemic (maybe) starts to slow down, there seems to be no change in the trend of increased traditional TV viewership. Cable accounted for the highest share of time spent viewing with 70% versus

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