Whether or not you think virtual reality will become mainstream–with consumers regularly donning headsets or goggles, content creators making more VR content available and tech companies providing the bridge to those two things–one thing is for certain. It’s here, and there are plenty of companies looking to capitalize on the trend. Just look at this infographic of the 2016 VR industry landscape from Tipatat showcasing the booming number of content companies, tools and infrastructure currently seeking a slice of the VR pie (click image for full size).

vr landscape virtual reality



The Daily


IAB Tech Lab Forms Addressable Group

A new collective that’ll lead the development of technology frameworks, technical standards and market strategy to make every TV environment addressable was formed by IAB Tech Lab . It’s called the

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