Grab the Torch—NBCU to Blend Tradition, Innovation in London Olympics
By | July 27, 2012
NBCU isn’t fooling around as it prepares for the London games. In fact, the exclusive Olympics broadcast rights holder appears determined to exploit as many platforms as exist in the known universe. At the Indy Show on Tues, NBCU evp, content distribution Matt Bond painted the Olympics as a huge opportunity for Comcast to up its TV Everywhere adoption rate. “We’ve had a lot of learnings that we’ve developed over the last month or so,” he said. Read more in today’s issue.
Also in the July 27 issue of CableFAX Daily:
Google became an ISP Thurs with the launch of Google Fiber in Kansas City (KS and MO).
Time Warner Cable and Meredith reached an extension through July 31, shortly before contracts between the op and 3 stations in MO, TN and MA expired midnight Wed.
Nick‘s "The Big Help" pro-social campaign for kids is teaming up with First Lady Michelle Obama‘s "Let’s Move!" initiative.