It’s a big week for DirecTV, which on Wed premieres its 1st homegrown original series—a 10-ep, one-hour crime thriller called “Rogue” about a duplicitous cop (Thandie Newton) who infiltrates a mob family to find her son’s killer. The show will launch on Audience Network, the satcaster’s free net for subs and known more for acquisitions like “Damages” and “Friday Night Lights” than original productions. But with Rogue, that all changes. DirecTV Entertainment svp Chris Long discusses the challenges of DirecTV’s foray into originals territory.
 
More top stories in today’s CableFAX Daily:
 
USA was once again at the top of the heap in prime in 1Q, with 2.3 HH rating and 3mln total viewers. Read on to find out who followed in the 1Q ratings rankings.
 
NCAA March Madness Live has garnered 45mln live video streams to date. Here’s how it ranked compared to last year’s NCAA tournament.
 
There’s more carriage for beIN Sport. Read on for details.
 

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Comscore Tracking Movies Cross-Platform

Comscore announced a cross-screen measurement solution designed to track daily reporting of movie sales regardless of release windows and

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