DirecTV isn’t seeing the same frenzy over its free NFL Sun Ticket offer that it did last fall, and it’s OK with that. “Internally, we didn’t expect it to be as strong as last year. There was a lot of pent-up demand,” DirecTV CFO Pat Doyle said during a Bank of America investor conference Thurs. This year, less people are eligible as DirecTV strives for less “low-value, high risk” customers, plus qualifying packages are about $5 more a month. More in today’s issue.
NBC is NBCU’s #1 priority, but there is also room for improvement at cable nets like USA and Telemundo, according to NBCU CEO Steve Burke at Bank of America Merrill Lynch’s media conference Thurs.
NCTA chief Michael Powell had a few words of advice for cable communicators at the ACC Forum Thurs: tell a good story. But that requires turning positive news into a compelling storyline, while sounding authentic.