Football Huddle—DirecTV Free Sun Ticket Promo Not as Hot as 2011 Offer
By| September 14, 2012
DirecTV isn’t seeing the same frenzy over its free NFL Sun Ticket offer that it did last fall, and it’s OK with that. “Internally, we didn’t expect it to be as strong as last year. There was a lot of pent-up demand,” DirecTV CFO Pat Doyle said during a Bank of America investor conference Thurs. This year, less people are eligible as DirecTV strives for less “low-value, high risk” customers, plus qualifying packages are about $5 more a month. More in today’s issue.
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