Falling for VOD – MVPDs Put Spotlight on Fall Premieres
By
| September 19, 2013
With the new fall TV season weeks away, Verizon FiOS, Comcast and Cox are among MVPDs hoping to entice viewers to binge view on VOD and stick around for the premieres. There have been other VOD fests, but none as extensive as this fall’s. A recent study of Cox customers found that almost 60% spend their viewing time on “convenience” TV vs live TV. Read on for the MVPDs’ VOD strategies.
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