With the new fall TV season weeks away, Verizon FiOS, Comcast and Cox are among MVPDs hoping to entice viewers to binge view on VOD and stick around for the premieres. There have been other VOD fests, but none as extensive as this fall’s. A recent study of Cox customers found that almost 60% spend their viewing time on “convenience” TV vs live TV. Read on for the MVPDs’ VOD strategies.

More top stories in today’s CableFAX Daily:

NY federal judge denied ABC’s motion for a preliminary injunction against DISH’s AutoHop commercial skipping service and PrimeTime Anytime feature.
For the most part, the Senate Commerce confirmation hearing for FCC Republican nominee Michael O’Rielly, held in parallel with the confirmation for FTC Democrat nominee Terrell McSweeny, was a smooth sail. But one senator was concerned about O’Rielly being too partisan.
Former Nick pres and Spike TV founder Albie Hecht joins HLN as evp, gm, effective Sept 30.

The Daily


Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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