Our Take:

ESPN will unveil a new partnership with Cablevision surrounding the MSO’s data and the network’s access to viewership patterns at its upfront tomorrow morning in NYC, reports AdWeek. The idea is to combine Cablevision’s access to set-top subscriber data with ESPN’s scale and viewership information. Advertisers will now see time spent watching a particular sport and time of day the audience is most engaged. The digital video landscape has had a leg up on pay TV in terms of available data on consumer behavior, so this partnership is an effort to free up that data–for the benefit or programmers and MVPDs alike. Both parties have indicated they are looking to partner with other companies on similar deals. 

ESPN will announce a first-of-its-kind data deal with a cable TV provider at its upfront presentation tomorrow. The agreement combines audience data from Cablevision, the primary pay TV provider in New York’s outer boroughs and suburbs, with ESPN viewing habits.

Read More at Ad Week

The Daily

Subscribe

Doing Good

BET is doling out $100,000 in microgrants to 10 Harlem businesses and non-profits to continue their recovery from COVID-19 and to honor the entrepreneurial spirit of Soul Train’s

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 3
Cablefax Program Awards Call for Entries
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.