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No one ever said being an independent, start-up network was easy, but deals do get done. Case in point: Outside TV recently struck a distribution pact with Cox that will make it available on the MSO’s new Sports Pak 2 tier. Not every net is willing to go the sports tier route, but Outside has stepped up to the plate, signing a deal for Comcast’s sports tier and an NCTC deal that allows for tiering. Read more on Outside’s distribution strategy.

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TV Viewership Soaring

As the pandemic (maybe) starts to slow down, there seems to be no change in the trend of increased traditional TV viewership. Cable accounted for the highest share of time spent viewing with 70% versus

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