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Research

➢ 93% of Millennials own smartphones, compared to 90% of Gen Xers, 68% of Baby Boomers and 40% of the Silent Generation

➢ While social media use of Millennials has stayed about the same since 2012, Gen Xers, Boomers and Silents who use social media have all increased by at last 10%.

➢ 84% and 74% of Millennials and Gen Xers, respectively, now report using Facebook.

(Source: Pew Research Center Article)

 

Up Next

Sept 23-26: Advertising Week; NYC

Sept 26: FCC Open Commission Meeting; Washington, DC

Sept 30: CableLabs Envision Vendor Forum; Los Angeles

Oct 15: RampUp Chicago; Chicago

Oct 14-17: MIPCOM; Cannes, France

Oct 22-24: MWC 19; Los Angeles

 

Quotable

“One of the reasons this generated so much heat… is because it was viewed as the good guys versus the bad guys, and Google and Facebook were the good guys and Verizon, AT&T and Comcast were the bad guys… there are no white hats in the room anymore, and so a lot of the emotional or moral energy, if you will, behind net neutrality has been drained away.”

Craig Moffet, MoffettNathanson senior research analyst in an interview for C-SPAN’s “The Communicators” series

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Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
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