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Up Ahead

Sept 14-17: NATPE Streaming Plus

Sept 22: Cablefax’s FAXIES Awards Celebration, Also Honoring the Cablefax 100, Top Ops and Work Culture List

Sept 29-Oct 1: NCTC’s Independent Show

Oct 5: WICT Leadership Conference

Oct 6-9: NAMIC’s 34th Annual Conference

Research

➢ 73% of US consumers say they would prefer to watch their favorite TV show for free with ads rather than pay for an ad-free experience.

➢ 64% of consumers in the US plan to reduce the amount they pay for TV services. 44% plan to do so by reducing paid subscriptions and 42% plan to cancel cable TV.

(Source: Unruly)

Quotable

“I do not believe any large media company put in a bid, and I think that’s really what’s sad. It’s that they had an opportunity to pivot to the future… every single media company had the opportunity to be a part of this and none of them were. Yes, their business is under pressure, the TV ad market is under pressure, cord-cutting is accelerating. So I understand the existential challenges that they’re all facing right now, but this was theoretically a once-in-a-lifetime opportunity… it’s just sad when you think about the fact that none of the companies that should have wanted this… this was the next evolution to mobile content.”
– Lightshed Partners analyst Rich Greenfield talking the bidding for TikTok on CNBC’s “Squawk Box”

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