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Research

  • vMVPD users without an MVPD spend 76% of their viewing time watching on a TV set and 54% have an antenna.
  • vMVPD subscribers without an MVPD are less likely than MVPD non-subscribers overall to say that with all the other options available to them, they don’t feel they need it.
  • MVPD non-subs and vMVPD subs (no MVPD) agree that one of the biggest reasons for not subscribing to traditional MVPD is that it is too expensive.

(Source: Horowitz’s FOCUS vMVPDs 2019)

 

Up Ahead

Aug 27: NAMIC Conversations with TV & Film Powerhouses; Atlanta, GA

Sept 13 – 17: The IBC Show; Amsterdam

Sept 16: WICT Touchstones Luncheon; NYC

Sept 16 – 18: CCA Annual Convention; Providence, Rhode Island

Sept 17 – 18: 33rd Annual NAMIC Conference; NYC

Sept 30 – Oct 3: Cable-Tec Expo; New Orleans, LA

 

Quotable

“The phenomena are the ones you don’t see coming and so anyone trying to predict the next “Game of Thrones” isn’t really gonna have the next “Game of Thrones”. It doesn’t work that way… It’s the sense of discovery that goes beyond just a core passionate fan base that allows things to kind of expand outward. There will be a next “Game of Thrones,” but it won’t be as simple as the next fantasy book featuring a little nudity and CG dragons. Anyone who thinks they can chase it in that way, isn’t chasing it the right way.”
– Dan Feinberg, Former President of Television Critics Association on “Thinking Out Loud” with Vicki Lins podcast

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