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Research

➢ Of US adults, 40% are connected TV consumers. The median age of viewers is 45.

➢ The average time spent streaming per day is now three hours, up from two years ago when daily averages were 46 minutes.

➢ Most CTV viewers regularly watch with others, usually a partner or kids, and sometimes with friends. Only 16% always stream alone.

➢ The most common way people watch CTV is through smart TV (54%) followed by a streaming device (37%) with the rest watching through a gaming console.
(Source: SpotX)

Quotable

“From a fan perspective, I would love to hear the great sounds of — remember Nolan Ryan — Justin Verlander, Gerrit Cole, the popping of the mitt. We are going to have an opening day with both guys going to be rushing it up there about 100 miles an hour, and you only hear that sound in Arizona or in Florida in February, March…There’s so much trash-talking that goes in those dugouts. If you actually lower the volume… I think this could be a really big opportunity to hear the players. Again, the more we can reveal of the players and what kind of people they are and you hear the voice, you may get intrigued to learn more about them.”
– ESPN “Sunday Night Baseball” analyst Alex Rodriguez talking the return of baseball

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