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Research

➢ Over 1/3 of media and entertainment executives say that without reinvention, their company will no longer exist in five years. 28% admit that thtey don’t know what actions to prioritize in the transformation of their business.

➢ The three areas of focus highlighted by the M&E executives were pursuing operational excellence and agility; rebooting innovation strategies; and accelerating talent and skills development.

➢ Of all media subsectors, advertising and marketing services respondents were most focused (70%) on transforming the operating model through internal consolidation.

(Source: EY)

Up Ahead

Jan 7-19: Winter 2020 TCA Press Tour
Jan 16: NBCU Peacock Investor Day
Jan 21-25: NATPE Miami
Jan 27-30: Realscreen Summit; New Orleans
Feb 7: Cablefax 100 Nomination Deadline
Feb 16-18: NCTC Winter Educational Conference; Las Vegas

Quotable

“Statistically, you will spend more waking hours at your job than anywhere else. If you’re not comfortable and happy in your job, you’re not going to be a happy person in life. Please be happy in your job. And if you’re not happy in your job, don’t be afraid to change and try to find some place where you’re happy.”

— Comcast senior evp and known workaholic David Cohen offering up advice in the “Growing Greater podcast

The Daily

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Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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