Cablevision‘s changing things including its guide to its brand to even subscriber metrics. The rebranding is meant to signal the changes to CVC’s customer base, according to CEO Jim Dolan. The planned rebrand of Optimum is set to launch later this month. A preview of Onyx can be seen on Cablevision’s tablet TV watching app, which just expanded to the Kindle Fire.

Also in the August 8 issue of CableFAX Daily:

Rumblings that Time Warner Cable and Fox News were close to a new long-term carriage deal (Cfax, 8/3) proved true, with the L.A. Times reporting Tues that the 2 had struck a new agreement.

The FCC is urging US organizations and corporation to donate old PCs to low-income families. Meanwhile, cable is weighing in on USF reform.

Cisco is partnering with NBC to market its Videoscape multiscreen platform to cable MSOs. NBC is offering live-streaming and on-demand content of the Olympics to select guests at event venues and accommodations through the Videoscape platform.

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Hallmark Movies & More , a free, ad-supported streaming channel from Crown Media Family Networks , launched on VIZIO SmartCast Thursday. The channel features more than 100 titles from Crown Media’s

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