With the help of some Swedish special effects masters, Discovery Channel took its viewers on the ultimate shark ride. The end result was a “So Sharky” campaign that led to the best Shark Week Ever. Some 42 million people made it the highest-rated Shark Week in its 27-year history among P/W25-54 & W18-49, and #1 primetime network in all of TV among M18-49 & M18-34. The barter marketing partnerships scored over 80 million impressions.

The Daily

Subscribe
Monday–November 10

Paramount Downplays WBD Interest, Maps DTC Future

There certainly wasn’t a lack of anticipation for Paramount’s first earnings call since finalizing a merger with Skydance, but the ongoing chatter about the company’s interest in Warner Bros. Discovery made the lights that much brighter.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.