Danielle DeLauro has been elevated to evp of the Video Advertising Bureau, rising from svp of strategic sales insights. The new role expands her responsibilities significantly, giving her oversight of insights and research, marketing and communications, business development and agency/advertiser advocacy. Since coming to the VAB in 2004, DeLauro has led the Insights Group, guiding it to its current place producing an average of 25 original reports per year. Her hard work has not been ignored: DeLauro was a member of the 2013 class of Ad Age’s 40 Under 40. For most people, a day off entails binge-watching Netflix shows or reading a book on the couch. That’s not the case for Danielle DeLauro. “One of my favorite things to do on a day off is climb an aerial obstacle course and zipline,” she said.
Born to a Cuban mother and a Swiss father in Spain, Ignacio Meyer was already set for a life filled with cultural experiences and adventure. Add in thirty years of living in Miami, marrying a Colombian and working across Latin America for over 15 years and you have the “Tropical Spaniard” that has been named Univision’s svp of music. He’ll build the brand’s legacy, driving global strategy and business opportunities for Univision’s portfolio and music partners. Bringing 15 years of experience to the job, Meyer is set to guide alternative strategic business efforts for the music team along with artist development in the US and abroad. While he’s already accomplished plenty, Meyer says his career will not be complete until he spends summer break on his yacht in the Bahamas, listening to great music and watching Real Madrid win the UEFA Champions League.
Univision has promoted another member of its team, naming Roberto Ruiz as evp, research, insights & analytics. Ruiz will lead the newly-formed research, insights & analytics group, a combination of the corporate research and strategy & insights teams. As its head, Ruiz’s responsibilities include all aspects of marketing from consumer insights and big data analytics. He’s been a key member of the Univision family since coming to the company in 2008 as vp, strategy & insights, developing research tools to target Hispanic customers in collaboration with Nielsen and SMG Multicultural. He holds that curiosity is his main hobby, poring over data and statistics when he gets a chance. His favorite quote? “In God we Trust, all others bring data.” – W. Edwards Deming