The venue also featured perhaps the largest screen display and several Samsung 4K sets that showed some of the action in a resolution 4 times the pixels of 1080p HDTV. One of the biggest selling points of 4K, or UltraHD, is the immersive nature of television viewing it can offer, Mark Francisco, fellow with Comcast’s Office of the CTO, told us. UHD offers more stunning details and may offer deeper color and expanded light ranges than HD, he said. UHD is also about “the care we took in video… It forces us to focus on video quality,” he said. The latest technology is “very close to the native resolution” that modern movie cameras capture, giving viewers a cinematic experience in the home. While the MSO will start rolling out 4K services directly to compatible Samsung TVs, it’s also working on next-generation set-tops for its X1 platform using HEVC technology, Francisco said. The set-tops can decode native 4K signals.
The highlight of the night came when the crowd cheered for Team USA as the athletes entered the stadium. Recalling her experience representing Team USA in the opening ceremony in the Sydney Olympics, Linda Miller told us “walking into the stadium with your whole delegation and hearing the crowd was just unreal… It was an unmatched experience.”