Despite record viewership and ratings throughout the London Olympics, NBC’s decision to edit out parts of the Closing Ceremony in favor of a commercial-free preview of new series “Animal Practice” surprised viewers, many of whom took to social media to voice their frustrations. Viewers in the L.A. area subscribing to DirecTV have another reason to be upset. Due to a technical issue, DirecTV went dark during the closing ceremony at around 9:35 PT for about 30 min. Despite the hiccups, NBC concluded its Olympics coverage on a high note. The closing ceremonies averaged 26.9mln viewers and scored a 9.1 rating among 18-49s, a 32% increase over ratings in the same demo during the Beijing games.
Also in the August 14 issue of CableFAX Daily:
Bloomberg, which went to battle with Comcast over neighborhooding, has filed a brief in support of the FCC’s program carriage order released in Aug ’11.
As part of Google’s plan to turn around Motorola’s mobile devices unit, Google will cut 4K jobs out of a total of 20K employees.
VH1 said it’s pulling “Ev & Ocho”, a reality series that follows the life of Chad “Ochocinco” Johnson and wife Evelyn Lozada from its schedule and has no current plans of airing it.