No tiptoeing around the cord cutting question for DISH chmn Charlie Ergen. "Personally, I think it’s happening," he said during Wed’s 2Q earnings call. His point was that people want to save money and have other options, including the Internet. In the long-term, he expects a virtual a la carte offering. "I don’t see consumers paying $2K a year for TV." He also talked up his relationship with Mark Cuban and AXS TV (formerly HDNet), which replaced AMC. Read more in today’s issue.

Also in the August 9 issue of CableFAX Daily:

Liberty Media shares closed up 2.5% after it announced it would separate Starz.

As the informal Aug 21 deadline to review the Verizon /cable spectrum deal nears, fights over issues like commercial agreements intensify.

The London Olympics could become the most-watched TV event in the US history as NBC averaged 30.1mln viewers Tues night.

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Doing Good

Lifetime announced “Gift of a Lifetime,” part of the net’s pro-social giveback initiative partnering with charities to identify five women and their families to receive the “gift of a lifetime”

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