comScore Gian Fulgoni

Gian Fulgoni, comScore CEO/co-founder, knows all about adapting to new consumer behavior, but even he has been surprised by mobile’s advertising success. The smaller screen size hasn’t hindered the platform, which benefits from a lack of clutter and the ability to hyper-target ads.

“On all these metrics that we’ve looked at in terms of effectiveness, mobile is actually better than desktop,” Fulgoni said, which he attributes to the ways younger generations choose to access content. “It’s pretty clear that as [millennials] grow older that those patterns are not going to revert.”

View the entire interview, part of our CSG International-sponsored series, here.


The Daily


At the Commission

The FCC adopted a NPRM seeking comment on how to maximize efficient use of the 500MHz of mid-band spectrum available in the 12.2-12.7GHz band. The hope of the proceeding is to further a conversation as to

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