Despite more viewers flocking to OTT services, The Weather Channel has continued to thrive as a destination for live content. This is not only good news for the net, but for potential advertisers as well.

“When people want breaking weather information, they’re checking into the network and being live is incredibly important,” COO Freddy Flaxman said. “It also means that viewers are staying through commercial breaks. We can give them assurance that their message is going to be heard.”

Flaxman goes on to talk about how Weather Channel has used its Local Now service to further tailor ad content. View the entire interview, part of our CSG International-sponsored series here.

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Friday–September 26

Expo Buzz: AI Demos Pack the SCTE TechExpo25 Show Floor

There’s plenty of hype over artificial intelligence and even more pressure to make sure the technology is being used to its fullest, but it’s often difficult to understand what that really means. A bevy of companies will be hoping to break it all down at SCTE TechExpo25 next week in D.C.

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