Having wrested the rights to air Major League Soccer games from Fox Soccer, NBC Sports Network is making a home for the league with new production tactics, analysis and amped up marketing. MLS hopes the partnership will help grow the league along with its ratings, which are looking up.
More top stories from the 5/14/12 issue of CableFAX Daily:
*Ahead of its upfront tomorrow, Univision announced a deal with Starcom USA and its multicultural agency Tapestry making it the largest single-agency deal the company’s ever conducted. It also announced a new video platform called UVideos Digital Network.
*Despite 71% growth in RGUs to 445K and solid 5.5% rev growth to $2.54bln in 1Q, Liberty Global reported a $25mln net loss vs a net gain of $342mln in 1Q ’11.
*DISH revamped its DISH Remote Access iPad app, aiming to improve performance and enhance the on-screen dashboard for easier navigation.