Cable’s upfront surpassed $10 billion for the ’13-’14 TV season, according to figures released by the Cabletelevision Advertising Bureau. Ad dollars totaled $10.2 billion,  a 4.3 percent uptick ($423mln) from US advertisers vs the previous upfront.

The latest upfront growth was on par with last season, when cable’s upfront was up 5% ($511mln) to $9.79mln. Cable’s upfront volume soared 19% in ’10-’11 to $8mln as the sector rebounded from the recession. Similarly, ’11-’12 saw 16% growth, $9.3mln.

“Throughout our meetings with agencies and advertisers we handed off a ton of proof-points about our brands, our record-breaking original programs, our role as dominant content over 5 screens, including social TV, and the incredibly high amount of consumer hours spent monthly with ad-supported cable brands–some 94 hours-per-month on TV and the Internet combined” said CAB president and CEO Sean Cunningham. 

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