Cable’s upfront surpassed $10 billion for the ’13-’14 TV season, according to figures released by the Cabletelevision Advertising Bureau. Ad dollars totaled $10.2 billion,  a 4.3 percent uptick ($423mln) from US advertisers vs the previous upfront.

The latest upfront growth was on par with last season, when cable’s upfront was up 5% ($511mln) to $9.79mln. Cable’s upfront volume soared 19% in ’10-’11 to $8mln as the sector rebounded from the recession. Similarly, ’11-’12 saw 16% growth, $9.3mln.

“Throughout our meetings with agencies and advertisers we handed off a ton of proof-points about our brands, our record-breaking original programs, our role as dominant content over 5 screens, including social TV, and the incredibly high amount of consumer hours spent monthly with ad-supported cable brands–some 94 hours-per-month on TV and the Internet combined” said CAB president and CEO Sean Cunningham. 

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Cable Wants FCC to Resist Broadening Broadband Labels

As the FCC draws closer to releasing its broadband consumer label requirement for ISPs, NCTA is urging the agency to dismiss attempts to add more info to the labels.

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