Thanks in part to operators and programmers’ marketing and awareness campaign, TVE adoption is finally generating some impressive numbers. Some 2.1bln authenticated videos were viewed in 2014, up 266% YOY, according to the latest Adobe Digital Index. On average, 13mln viewers tuned in to TVE services in 2014, up 116% from 6mln in 2013. About 12.5%, or 13.9mln pay-TV subs, actively viewed TVE content in 4Q alone, up 184% since 1Q, 2013. Further growth in TVE adoption will be driven by broader use of auto-authentication, social logins, and proactive marketing campaigns by MVPDs, Adobe’s dir, product marketing Campbell Foster said in a release. Meanwhile, mobile viewing has steadily increased its share of video views, with smartphone share up 75% YOY in 2014, to 14%, and tablet share up 50% YoY, to 12%. The growth can be attributed to changes across the board from increased access to new mobile devices, to improved mobile connectivity and networks, and to the sharp rise in mobile-friendly content. Larger-screen devices are also increasing overall time spent viewing online video. Smartphone viewers are spending 24% more time per month, quarter-over-quarter. That said, the total time spent viewing video content on a tablet is still twice as long as time spent on a smartphone, while desktop time spent is 14 times longer, Adobe pointed out.

The Daily

Subscribe

Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 3
Cablefax Program Awards Call for Entries
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.