Our Take:

The premieres of ABC Family’s new summer series are now available for sampling on a variety of platforms, including websites, Facebook, Tumblr, Google Play, MVPD set-top boxes, and more, Deadline reports. The strategy of releasing premieres online before their premieres is becoming more and more prevalent as TV networks seek to drum up buzz about new shows–and as consumers continue to digest content on platforms other than TV.

Beginning today, ABC Family ‘s new summer series will be available for sampling across digital, social and physical platforms. The phased approach will roll out across the summer months, coinciding with the series premiere dates, the network says.

Read More at Deadline

The Daily


Editor’s Note

Don’t forget. Friday is the deadline for Cablefax ’s Program

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.