Our Take:

The premieres of ABC Family’s new summer series are now available for sampling on a variety of platforms, including websites, Facebook, Tumblr, Google Play, MVPD set-top boxes, and more, Deadline reports. The strategy of releasing premieres online before their premieres is becoming more and more prevalent as TV networks seek to drum up buzz about new shows–and as consumers continue to digest content on platforms other than TV.

Beginning today, ABC Family ‘s new summer series will be available for sampling across digital, social and physical platforms. The phased approach will roll out across the summer months, coinciding with the series premiere dates, the network says.

Read More at Deadline

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Wednesday–August 12

AOI Taps Pederson to Lead Broadband Access as CATV Hits Record

AOI promoted Steve Pederson to SVP, GM of Broadband Access with Todd McCrum retiring to spend more time with family after more than 30 years in the cable industry, including time at Scientific-Atlanta and Cisco.

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